Roster

How do you understand an athlete beyond a finish time?

For sports marketing teams, useful details are scattered across race results, social accounts, news stories and conversations. Pulling them together takes time. Keeping them current takes more.

Bring the signals together.

Roster brings those details into one place so teams can get to know athletes, follow their work and make more informed partnership decisions. I’m starting with trail and ultrarunning, a world I know as both a runner and the publisher of The Ultra Minute.

My work spans product, research, design and engineering. Roster is in private alpha, and I’m still learning where it can be most useful.

Make the sources part of the experience.

I’m building toward profiles grounded in sources, with room for human review and a clear distinction between evidence and interpretation. AI can help gather and connect information; the design needs to make that information possible to check.

Work with athletes or sports marketing teams? I’d love to compare notes.