CoverQuest is an online retailer of quality boat, auto, and RV covers since 1997.
The company sought a new user experience that:
- emphasized custom search over any other web service.
- employed a search process that was intuitive, simple, and easy to replicate across it’s three primary product groups.
- neatly showcased product information.
Approach and Features
The new CoverQuest design:
- introduces product search as the primary user element.
- presents key product attributes in a consistent way, despite the fact that product source data was coming from 5 independent manufacturers with varying database structures.
- allows the organization to promote sales, discounts, and special events.
- makes checkout transparent and easy.