Matas wasn’t just one of many Apple designers; he designed many of the key interfaces you probably interact with every day if you own an iPhone, an iPad or a Mac. Now he’s at Facebook. It’s a big deal.

The ability to consistently look at a design as a new user while laying out elements and keeping the project goals in mind. Getting back to zero. An on-going back-and-forth between making design decisions, fleshing out ideas, and seeing them through a user’s eyes with their goals in mind.